Parul Deepanshu Bedi

Founder, heypa

I run SEO for cannabis, peptide and legal brands in Canada and the UAE — categories where the ad platforms say no and organic search is the only channel that scales.

Based in Milton, Ontario. Markets: Canada and the UAE. Focus: regulated categories.

Connect on LinkedIn · Work with me

How I ended up in the categories nobody else wants

I did not set out to specialise in cannabis, peptides and law. I ended up there because those are the briefs that kept arriving — brands with real products and real demand, locked out of every paid channel, being told by agencies that their category was too difficult.

It turns out that constraint is an advantage. When you cannot buy attention, the only thing left is to be genuinely the best answer to what people are searching. That forces better work: proper information architecture, content that answers the actual question, and links earned rather than bought.

So heypa is built narrow on purpose. I would rather know three categories deeply than fifteen superficially. Knowing that peptide buyers search by compound name, that cannabis links come from trade press rather than mainstream media, that a Canadian buyer abandons checkout over shipping — that is the difference between a plan that works and a plan that reads well.

I work directly with the people I write for. No account layer, no junior handoff after the pitch. If we work together, you are talking to the person doing the work.

How I work

No lock-in contracts

Month to month. If the work is not producing, you should be able to leave.

White-hat only

No PBNs, no expired domains, no link schemes. Nothing that puts your domain at risk.

Revenue over sessions

Reporting is tied to enquiries and orders. Traffic that does not convert is a problem, not a result.

No guarantees I cannot keep

Nobody can promise a ranking position. I promise the method, the transparency and the effort.

What I actually do day to day

Ecommerce SEO in Dubai

Collection architecture, product templates at scale and Arabic search coverage for UAE stores.

Peptide SEO

Compound-level pages, published lab documentation and compliance-reviewed copy for the UAE and Canada.

Cannabis and CBD SEO

Topical authority and editorial links in a category where the ad platforms refuse you.

Editorial link building

Placements from publications with real readers, earned through content rather than bought.

SEO in Abu Dhabi

Capital-market service pages, indexable Arabic content and institutional links.

Articles I have written

  • Electrician SEO Guide: How to Get More Local Jobs from Google
  • Med Spa SEO Guide: How to Fill Your Booking Calendar from Google
  • SEO for Small Businesses in the UAE: A Practical 2026 Guide
  • Peptide SEO in the UAE: How to Rank in a Regulated Category
  • Link Building in 2026: What Still Works
  • Link Building for Ecommerce in the UAE: A Regional Playbook
  • Cannabis SEO: Building Organic Revenue in a Regulated Category
  • All articles

    Want me to look at your site?

    Tell me your domain and your main competitor. I will send back the keywords they rank for that you do not, and where the gap is worth closing first. Back to you within 24 hours.

    heypa: SEO, Content Marketing & Link Building
    heypa
    Best SEO agency in Canada & the UAE

    Get found on Organic Search and in AI answers.

    We bring organic visibility and trust to your website through content marketing and topical authority built for how people actually search.

    ✓ White-hat only ✓ Month-to-month ✓ Editorial links only
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    🛡️ Working with brands across Canada and the UAE

    Brands we have worked with

    Exhale Well logo Exhale Well
    BudPop logo BudPop
    Qurist logo Qurist
    CBD North logo CBD North
    AbouNaja logo AbouNaja
    Moonbet logo Moonbet
    Masin Project logo Masin Project
    RadCred logo RadCred
    Exhale Well logo Exhale Well
    BudPop logo BudPop
    Qurist logo Qurist
    CBD North logo CBD North
    AbouNaja logo AbouNaja
    Moonbet logo Moonbet
    Masin Project logo Masin Project
    RadCred logo RadCred

    Proof of work

    The reports we share every month

    ahrefs.com › site explorer › organic traffic

    Organic traffic

    112.4K ▲ 1,304%

    DR

    68

    Ref. domains

    2,140

    Keywords

    18.9K

    Search Console — performance

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    Keyword Position
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    Referring domains / month

    +138 last mo.

    Editorial placements only. Every link is checked for traffic, topic fit and outbound-link quality.

    * Example dashboards based on client work. Live screenshots shared on a call.

    What we do

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    Google cbd wholesale canada
    #1

    yourbrand.ca › wholesale

    CBD Wholesale Canada | Bulk Pricing & COAs

    Wholesale CBD with third-party lab reports, tiered pricing and Canada-wide shipping.

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    Bing cbd wholesale canada
    #2

    yourbrand.ca › wholesale

    CBD Wholesale Canada | Bulk Pricing & COAs

    Google law firm near me — Dubai
    📍 📍 📍
    MAP PACK #1

    Your Firm — Legal Consultants

    ★ 4.9 · 128 reviews · Business Bay, Dubai

    Open · Closes 6 pm · Call · Directions

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    ✦ AI Overview

    For research peptides in the UAE, buyers usually check third-party purity documentation before ordering. Suppliers that publish batch-level certificates of analysis yourbrand.ae are generally considered more reliable, alongside regional distributors supplier-two.com and supplier-three.net.

    Sources

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    wellness-journal.com /research/peptide-sourcing-guide

    Before ordering, most researchers verify the batch record. A useful reference on this is the peptide purity testing guide published earlier this year, which breaks down how COAs should be read.

    🔗 In-content editorial placement, anchor visible

    Why heypa

    Simple reasons clients stay

    Book a strategy call →
    ✓

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    Niches

    Categories we know inside out

    Three markets with their own rules, their own buyers and their own search habits.

    Engagements

    Clear scope, fixed monthly fee

    No lock-in contracts and no surprise line items. Final scope is confirmed in writing after the call.

    Most chosen

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    FAQs

    Questions we get before the first call

    Anything not covered here, bring it to the call.

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    From the blog

    Short, practical SEO guides. Plain English, no filler.

    Let's look at your search opportunity

    Tell us about your market and goals. We will walk you through how we would approach it, what it costs and what is realistic.

    heypa
    Service
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    Results

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    Results are tracked through live rank monitoring, analytics and backlink data. Ask for the full breakdown on a strategy call.

    FAQ

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    Book a 20-minute strategy call. We will audit your current visibility, identify the biggest opportunity and outline a 90-day plan.

    Book a strategy call →
    heypa
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    White-hat only

    No shortcuts, no PBNs.

    The challenge

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    📈 Results

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    Book a 20-minute strategy call. We will audit your current visibility, identify your biggest quick wins and outline a 90-day roadmap.

    heypa

    Blog

    Practical SEO guides for Canada and the UAE

    Plain English, real examples and the checks we run on client work. No filler.

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    Written by

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    Keep reading

    heypa

    Home › Contact

    Usually replies within 3–4 hours

    Book a strategy call

    Tell us about your market and what you want search to do for the business. We will come back with how we would approach it, what it costs and what is realistic in the first two quarters.

    Send us a few details

    Nothing long. Enough for us to prepare properly before we speak.

    What do you need help with?

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    Office

    7 Reichert Court
    Milton, Ontario L9T 8R6
    Canada

    What happens on the call

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    Not ready to talk yet?

    Have a look at how we work first.

    heypa

    Home › Case studies

    Reports publishing soon

    Full case study reports are on the way

    We are putting together proper written reports for each engagement — the starting position, what we changed month by month, and the dashboards behind it. Until they are published, we walk through the same material live on a call.

    In preparation

    Three reports being written now

    Here is what each one covers. Client names are shared on request once they have approved the write-up.

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    What is inside each report

    Written the way we would want to read it

    No hand-picked screenshots without context. Each report starts from the baseline and shows the work in the order it happened.

    Get an early copy →
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    Want to be told when they go live?

    Send us your email and we will share each report as it is published. No newsletter, just the reports.

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    heypa

    Home › About

    Founder

    Parul Deepanshu Bedi

    I run SEO for cannabis, peptide and legal brands in Canada and the UAE — categories where the ad platforms say no and organic search is the only channel that scales.

    PB

    Parul Deepanshu Bedi

    Founder, heypa

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    Background

    How I ended up in the categories nobody else wants

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    How I work

    ✓ {{ pr.title }} {{ pr.body }}

    Expertise

    What I actually do day to day

    Writing

    Articles I have written

    All articles →

    Want me to look at your site?

    Tell me your domain and your main competitor. I will send back the keywords they rank for that you do not, and where the gap is worth closing first. Back to you within 24 hours.

    Message me on LinkedIn

    {{ leadHeading }}

    Free competitor gap report

    Tell us your site and who you are up against. We will send back the keywords your top rival ranks for that you do not, and where the gap is worth closing first. No call needed.

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    Or message us on WhatsApp

    Back to you within 24 hours. No sales sequence, no spam.

    ✓

    Got it — we are on it

    We will look at your site properly and reply with your gap report within 24 hours. It comes from sayhey@heypa.net.

    ✉

    One more tap — press send

    Your email app should have opened with everything filled in. Press send and your gap report comes back within 24 hours. If nothing opened, email us at sayhey@heypa.net and we will take it from there.

    Want it faster? WhatsApp us